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2023-08-28 23:44:26
How to increase sales on the website using 3D models
We will tell you how you can increase income from online sales with the help of modern 3D technologies.
Are you looking for a fresh way to increase sales from your website?
Then you should know that numerous marketing studies in various business sectors have proven the effectiveness of introducing 3D models to websites in terms of increasing sales conversion, as well as reducing returns. And all this leads to an increase in the company's revenue.
Here are some of these studies in the Russian and foreign markets:
A study of the impact of 3D content on the conversion of "Svyaznoy"
During the month, A/B testing was conducted, when one half of the users were shown a product page with a 3D review button, and the other without it.
As a result, there was an increase in conversion by an average of 7% for products with 3D viewing.
Augmented reality from IKEA
In 2017, IKEA released an application with which customers could try on the product in their interior before making a purchase. All this has become possible thanks to augmented reality technology.
This introduction of AR technologies allowed the company to increase online sales by 43%.
Eldorado Experience
In 2018, Eldorado chain of household appliances, electronics and household goods stores managed to increase the conversion rate on the site to 30%. The introduction of 3D models and 360 photos on the website for more than a third of products helped to achieve this result.
According to Sergey Kobyzev, Technical director of ContentHub Group of Companies: "If 10 years ago few people could even take their own photos of goods, now users are not surprised by video reviews, rich content, and 3D models are the next round of content evolution".
3D models with AR from the manufacturer of buggies Bumbleride
In 2019, with the help of embedding 3D models of its products and augmented reality, Bumbleride gave its customers the opportunity to understand how much space a stroller will take in their home or, for example, in the trunk of a car.
Thanks to the introduction of 3D technologies, the retail manufacturer of buggies Bumbleride managed to raise the conversion rate by 33%.
An example of the application of 3D innovations in real estate
In 2020, the interactive agency Kelnik introduced 3D layouts and virtual tours into the process of selling apartments of the Samara developer for the Amgrad microdistrict.
As a result, it was possible to reduce the cost of the payroll by 20%, as well as to reduce the duration of the transaction by 2 times.
How can you quickly, inexpensively and hassle-free implement interactive 3D on your website?
You pay the annual tariff of any tariff, except "Start", in our service and get a ready-made 3D widget project on your website for free. It will contribute to the growth of conversion into sales.
Any other questions?
Write to us in support and we will respond to you within a day.