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2024-07-07 18:14:01
3D-visualization on the website
This is not just a fashion trend, but a strategically important step to increase sales and optimize customer interaction for many business sectors.
In today's world, where competition in online trading is growing every day, it is important to use all available tools to attract and retain customers. In this article, we will look at how 3D models can significantly improve the efficiency of your business.
What is 3D visualization?
This is the process of creating a three-dimensional image of an object using computer graphics. Three-dimensional visualization allows you to create realistic models that can be presented in a static form or in an interactive format. This makes it a powerful tool for displaying products on the site.
It comes in two main types:
- Static — a fixed three-dimensional representation of an object. It can be used to create realistic images of products that look like photographs and allow you to show the product from different angles. This type is used to create high-quality renderers that can be placed on the site, in promotional materials and catalogs. Static images allow you to show the product at its best, emphasize its unique features and features.
- Interactive is a more complex type of 3D visualization that allows the user to interact with an object. The user can rotate it, zoom in or out. The interactive 3D model creates a deeper impression of the product and allows the potential buyer to better understand its features. This type is becoming increasingly popular due to its ability to create an effect of presence and deep involvement of the client. The user may feel that he is almost physically holding the product in his hands, which significantly increases the likelihood of purchase.
How are 3D models created?
The process of creating a 3D product model includes several stages:
- Data collection. The first step is to collect all the necessary data about the product. These can be drawings, photographs, descriptions and technical specifications. The more information is provided, the more accurate and detailed the three-dimensional image will be.
- Creating a model. At this stage, a three-dimensional model of the product is created. Specialized programs such as Autodesk 3DS Max, Blender, Cinema 4D are used. The model can be created from scratch or based on existing drawings and photographs.
- Texturing. After creating a model, textures are superimposed on it – images that simulate the surfaces of a real object. These can be textures of metal, wood, fabric, etc. Texturing allows you to make the model more realistic and attractive.
- Lighting and rendering. The final step is to adjust the lighting and rendering – the process of obtaining the final image. Lighting plays an important role in creating a realistic image, as well-chosen lighting effects can emphasize the shape and texture of an object.
- Interactive elements. For a dynamic 3D object, controls are added that allow the user to interact with it. The code that is inserted into the site loads the object using scripts, providing the ability to rotate, change the scale and other interactions with it.
Advantages of using 3D objects
- Increased conversion rate. Interactive 3D models allow users to examine the product in detail, which increases their confidence in the purchase. This leads to an increase in conversion and leads to an increase in sales.
- Improve the user experience. The ability to interact with the model makes the product selection process more exciting and informative. Users can rotate the object, change its parameters and view it from different angles, which creates a deeper impression of the product.
- Increase customer trust. A three-dimensional model shows your product at its best, which increases customer confidence. They see that you care about the quality of product presentation and are ready to invest in modern technologies.
- Reduced refunds. When customers have the opportunity to examine the product in detail before buying, they make a more informed choice. This reduces the likelihood of refunds and increases customer satisfaction.
- Increase the time spent on the site. Interactive elements keep visitors' attention longer, which can have a positive effect on behavioral factors and SEO.
- Differentiation from competitors. Not all competitors use 3D models, and this can be your competitive advantage, making your site stand out from others.
How to embed 3D visualization on a website
- Creating a 3D model. This can be done independently using programs such as 3IN Max, Blender, Cinema 4D or ordered from professionals. The main thing is to make sure that the models correspond to the real characteristics of the product.
- Uploading the model to a specialized service. After creating the model, you need to upload it to a platform that supports 3D visualization. There are many tools and services for integrating three-dimensional elements. You need to choose the one that meets your requirements in terms of functionality, compatibility and cost. Pay attention to options such as support for various file formats, the ability to customize controls and adaptability to different devices. One of such domestic solutions is Site3D Configurator. This service provides a 3D widget that works on any devices that support WebGL technology.
- Website integration. Usually, after configuring the widget, the platform provides the code to insert into your site at the place where you need to show an interactive 3D model.
- Testing and debugging. Perform testing on various devices and browsers to make sure that the 3D element is working correctly. Pay attention to the download speed, display quality and ease of interaction. If necessary, make adjustments to improve performance. For example, you can remove the shadow display.
The cost of adding a 3D object
The cost of implementing 3D visualization depends on several factors, including the complexity of the model, the chosen platform and additional services. On average, the creation and integration of a three-dimensional model can cost from 10,000 to 50,000 rubles. Subscription to services such as Site3D Configurator starts from 550 rubles per month.
Conclusion
Investments in three-dimensional images of goods quickly pay off by increasing conversions and final sales from the site. According to a study by Svyaznoy, the use of 3D models leads to an average conversion rate of 7%. This means that more visitors to your site turn into real buyers, and this directly affects the increase in revenue for your business.